Source:
https://www.podbean.com/eau/pb-uw44w-1afc493
Should you launch that new product? Scale your ad budget? Double down on that legacy product? For too long, small business owners have answered those questions with gut feeling alone. In this episode of the Smart Entrepreneur Show, we dismantle the intimidation factor around data and show you exactly how to use the digital footprints your business is already generating — with zero technical expertise and zero budget — to make smarter, safer, more profitable decisions.
In this episode you'll learn:
Why data isn't a monster under the bed — it's just organized information you already have, removed from emotion
The Henry Ford and Steve Jobs pushback: why intuition drives the vision but data maps the safe route to execute it
How a "boring" legacy product might be secretly subsidising 70% of your operational costs — and why ignoring that could bankrupt you
The Big Three vital signs every small business must track: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Conversion Rate
Blended CAC vs. channel-specific CAC: how organic success can hide a paid advertising disaster
Why a $200 acquisition cost for a $50/month customer isn't a crisis — it's a $1,800 investment
The Bain & Company finding: why a 5% increase in retention can boost profits by 25–95%
The leaky bucket: how to use Google Analytics' behaviour flow to find the exact page killing your conversions
How to use free Instagram, TikTok, and LinkedIn insights to build your paid ad targeting profile before spending a cent
How to use Shopify's returning customer report to reverse-engineer your VIP buyers and clone their journey for new customers
The weekly challenge: can you point to the exact data that validated your last big business decision?
Contact & Resources
Listen to this episode on Podbean: smartentrepreneur.podbean.com
Explore more podcasts: Find all podcasts at the PodFather Network
Website: RoyCoughlan.com
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